TOURISM SERVICES MARKETING

Tourism industry is widely spread and accepted around the entire world. The tourism industry offers business and job opportunities to various professional. Tourism industry  is seeing a high growth locally and globally. This industry includes of customers and consumers of all age groups coming from all the sections of society. The tourism industry is  predominantly a service industry, its  intangible nature make its marketing very difficulty.The current practices of industry involves a large number of people who are provide inconsistent service to its customers which leads to  dissatisfaction among them. Such dissatisfied experience is shared with their colleagues and friend circles.

The tour packages currently formulated have many flaws and over promises are made to  consumers. There is high fluctuation in pricing for the same service by a different tour operators. The industry has a huge shortage of skilled and learned professionals,With understanding of tourism marketing, one  can develop tour package, product and services that not only creates high sense of  customer satisfaction but take the customer to the level of delight.

The tourism industry is service driven it offers plenty opportunities to  youngster and new entrepreneurs, but lack understanding of the tourism business environment, its unique nature and challenges make it difficult to operate and survive. A tourism marketing course will improve the understanding about tourism business and help to formulate suitable strategies that meet the business development objectives.

Tourism business appears to be very lucrative and source to make easy earnings. How ever the marketer of tourism services find it to very different than marketing of other products and services. The challenges of tourism industries very different which the marketer has to factor in while making a marketing plan. Few challenges of tourism service marketing are listed.

1.Cut throat competition

2.Changing customer demands

3.Customized tour plans

4.Customer retention

5.Packages inclusive of allied services.

6.Safety & Security concerns.

7.Taxation

8.Currency value

Travel industry has completely change due to high impact of technology. The traveler  behavior  have also  changed, which is throwing new challenges to marketers of  tourism industry. The demand of customers have increased  to a great extent. This is where   tourism marketing comes into picture. It includes  is a fine tune  marketing strategy that meets  the need of consumers. The tourism marketing strategy  is based on a  marketing plan that  promote various packages  which includes  of hotels, destinations, transport  and allied services.

Tourism marketer has to critically evaluate  consider the various factors that will delight the customer and meet the business goals profitably. This balance can be achieved with a sound marketing strategy, which in turn needs understanding of the marketing concepts and marketing principles.    . 

The other term used for tourism promotion is “Destination marketing” which is process which is used by tourist marketer to attract tourist, by communicating through various channels about the destination unique points like culture, history, flora, fauna and great experience they can share with their near and dear ones.  

Tourism promotions or destination promotion  is one of the difficult “products” that can be  marketed, This involve active participation of  large numbers of stakeholders starting from governments to  brand image. A tourism marketer of  any organization, is responsible for the marketing of a destination and has be very alert about the trend among the consumers preferred destination.

Digital marketing has impacted every industry, including tourism. A tourism marketer can make effective use of the this platform to reach its clients. The online presence of consumer has increased enormously. This situation has created good opportunity for tourism marketer to reach their prospective clients. The various method employed few of them are as follows.

1.Vlogs or video marketing

2.Photos or Image sharing  of happy customers

3.Listing of services in various online directories

4.Writing Blogs and articles about destination

5.Social media can be used for reaching the prospects

6.Email marketing is very economical method to promoting services

Tourism marketing is a very interesting field but very critical for success of tour business operators.It is thought-provoking process. Tourism marketing course is based on the principle of marketing, which makes use different concepts of marketing like

1.Product, Place, Price, Promotion

2.Business environment.

3.Segmentation, Targeting and Positioning

4.Developing successful strategies

5.Designing Marketing Plan

6.Metrics for success of plan and strategy

7.Controls for review.

The marketing of the tourism service is different from  products of other industry. Its intangible nature make it difficult for convincing the customer to buy tour packages. Understand about the marketing concepts is very essential to be successful tourism marketer, which can be developed through tourism marketing course.

Tourism Marketing  course will  enable the  student to understand the role of marketing in business and fundamentals of marketing concept. Tourism marketing course helps the  student to understand the  elements, strategies and principles of  modern marketing practices & apply the learning in their business projects, practices presentations and  discussions. The tourism marketing course objective is that the learner must

1.Know, understand and apply the concepts of tourism marketing

2.Know and understand the marketing process of tourism  products and services

3.Know understand  and use different methods for making marketing decision

4.Know and thoroughly understand the tourism  business environment

1.Any Stream graduate or non graduate student

2.Employees of  travel service provider

3.Managers or owner of travel enterprise owners

4.Those wishing to improve their Travel/Tourism business

Trainers/Facilitator are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.  

1.Our trainer are well qualified from reputed institutes

2.They have vast industrial experience & are masters in their fields

3.Trainers are friendly, cooperative and conduct sessions in simple language

4.Our facilitators train for basic level, Intermediate and advanced levels

5.Our facilitators are coach & mentors for our students

6.Our trainers use different techniques/methods for training.

7.Our facilitators are easily accessible

8.Our facilitators use different tools to measure learning outcome.

9.Our facilitators provide timely feedback to every candidate

They play key role in executing the program successfully and made it the Best Tourism marketing Course 

1.Learn from industry experts

2.Master the skill through practice at our center.

3.Well developed learning strategies.

4.Scientifically designed curriculum

5.Different teaching methodologies

6.Build knowledge and expertise with experiments and assessments

7.Connect with learners through discussion forums

8.Small batch size

9.Personalized attention

10.Flexible Courses schedule

11.Separate batches for students, professionals & Home makers

Join our Online and Offline Tourism / Travel marketing course

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Every final year student is looking for placement in a reputed company with decent salary and perks. Which is a typical and fair expectation of any & every final year student. All the student look upon their college and popular placement cell for providing them with good job opportunities and general interview tips and  train them on common interview questions which are asked frequently during any interview, But all the promises made at the time of admission by the admission cell were never delivered by the popular placement cell of college. Most of the students are rejected in campus interview just because their placement cell provides only typical training sessions to them, where even for most likely interview questions  required to be answered for any job interview are not even covered by the placement training. CALL TO KNOW MORE ABOUT INTERVIEW SKILLS TRAINING PROGRAM.

The companies that visit campus have a generalized or set procedure for campus interviews, which requires good level of preparation but, most of the colleges fail to provide students with sufficient interview training for common interview questions to all the students. The students are not even made to practice for typical interview questions, which are  asked frequently  during different rounds of interview.ATTEND OUR INTERVIEW TRAINING BATCH

The interviewer has big challenge of interviewing large number of candidates and expects, the students to be well prepared with basic interview questions, but the college placement team even does not take enough effort to provide interview guidance for most likely interview questions or popular interview questions. Students are not even supported with mock interview sessions and the result is failure to clear the interview and lose a good job opportunity. JOIN THE NEXT INTERVIEW TRAINING BATCH.