TOURISM SERVICES MARKETING
Tourism industry is widely spread and accepted around the entire world. The tourism industry offers business and job opportunities to various professional. Tourism industry is seeing a high growth locally and globally. This industry includes of customers and consumers of all age groups coming from all the sections of society. The tourism industry is predominantly a service industry, its intangible nature make its marketing very difficulty.The current practices of industry involves a large number of people who are provide inconsistent service to its customers which leads to dissatisfaction among them. Such dissatisfied experience is shared with their colleagues and friend circles.
The tour packages currently formulated have many flaws and over promises are made to consumers. There is high fluctuation in pricing for the same service by a different tour operators. The industry has a huge shortage of skilled and learned professionals,With understanding of tourism marketing, one can develop tour package, product and services that not only creates high sense of customer satisfaction but take the customer to the level of delight.
The tourism industry is service driven it offers plenty opportunities to youngster and new entrepreneurs, but lack understanding of the tourism business environment, its unique nature and challenges make it difficult to operate and survive. A tourism marketing course will improve the understanding about tourism business and help to formulate suitable strategies that meet the business development objectives.
Tourism business appears to be very lucrative and source to make easy earnings. How ever the marketer of tourism services find it to very different than marketing of other products and services. The challenges of tourism industries very different which the marketer has to factor in while making a marketing plan. Few challenges of tourism service marketing are listed.
1.Cut throat competition
2.Changing customer demands
3.Customized tour plans
4.Customer retention
5.Packages inclusive of allied services.
6.Safety & Security concerns.
7.Taxation
8.Currency value
Travel industry has completely change due to high impact of technology. The traveler behavior have also changed, which is throwing new challenges to marketers of tourism industry. The demand of customers have increased to a great extent. This is where tourism marketing comes into picture. It includes is a fine tune marketing strategy that meets the need of consumers. The tourism marketing strategy is based on a marketing plan that promote various packages which includes of hotels, destinations, transport and allied services.
Tourism marketer has to critically evaluate consider the various factors that will delight the customer and meet the business goals profitably. This balance can be achieved with a sound marketing strategy, which in turn needs understanding of the marketing concepts and marketing principles. .
The other term used for tourism promotion is “Destination marketing” which is process which is used by tourist marketer to attract tourist, by communicating through various channels about the destination unique points like culture, history, flora, fauna and great experience they can share with their near and dear ones.
Tourism promotions or destination promotion is one of the difficult “products” that can be marketed, This involve active participation of large numbers of stakeholders starting from governments to brand image. A tourism marketer of any organization, is responsible for the marketing of a destination and has be very alert about the trend among the consumers preferred destination.
Digital marketing has impacted every industry, including tourism. A tourism marketer can make effective use of the this platform to reach its clients. The online presence of consumer has increased enormously. This situation has created good opportunity for tourism marketer to reach their prospective clients. The various method employed few of them are as follows.
1.Vlogs or video marketing
2.Photos or Image sharing of happy customers
3.Listing of services in various online directories
4.Writing Blogs and articles about destination
5.Social media can be used for reaching the prospects
6.Email marketing is very economical method to promoting services
Tourism marketing is a very interesting field but very critical for success of tour business operators.It is thought-provoking process. Tourism marketing course is based on the principle of marketing, which makes use different concepts of marketing like
1.Product, Place, Price, Promotion
2.Business environment.
3.Segmentation, Targeting and Positioning
4.Developing successful strategies
5.Designing Marketing Plan
6.Metrics for success of plan and strategy
7.Controls for review.
The marketing of the tourism service is different from products of other industry. Its intangible nature make it difficult for convincing the customer to buy tour packages. Understand about the marketing concepts is very essential to be successful tourism marketer, which can be developed through tourism marketing course.
Tourism Marketing course will enable the student to understand the role of marketing in business and fundamentals of marketing concept. Tourism marketing course helps the student to understand the elements, strategies and principles of modern marketing practices & apply the learning in their business projects, practices presentations and discussions. The tourism marketing course objective is that the learner must
1.Know, understand and apply the concepts of tourism marketing
2.Know and understand the marketing process of tourism products and services
3.Know understand and use different methods for making marketing decision
4.Know and thoroughly understand the tourism business environment
1.Any Stream graduate or non graduate student
2.Employees of travel service provider
3.Managers or owner of travel enterprise owners
4.Those wishing to improve their Travel/Tourism business
Trainers/Facilitator are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.
1.Our trainer are well qualified from reputed institutes
2.They have vast industrial experience & are masters in their fields
3.Trainers are friendly, cooperative and conduct sessions in simple language
4.Our facilitators train for basic level, Intermediate and advanced levels
5.Our facilitators are coach & mentors for our students
6.Our trainers use different techniques/methods for training.
7.Our facilitators are easily accessible
8.Our facilitators use different tools to measure learning outcome.
9.Our facilitators provide timely feedback to every candidate
They play key role in executing the program successfully and made it the Best Tourism marketing Course
1.Learn from industry experts
2.Master the skill through practice at our center.
3.Well developed learning strategies.
4.Scientifically designed curriculum
5.Different teaching methodologies
6.Build knowledge and expertise with experiments and assessments
7.Connect with learners through discussion forums
8.Small batch size
9.Personalized attention
10.Flexible Courses schedule
11.Separate batches for students, professionals & Home makers
Join our Online and Offline Tourism / Travel marketing course
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