PHARMACEUTICAL PRODUCT MARKETING
The pharmaceutical market is complex, and so is pharma marketing. It largely depends upon the product being marketed to the target audience whether to physicians, paramedical medics, or to the end consumers. The strategy used by pharmaceutical markets largely depends on its target audience and require a through understanding of the customers and consumers needs. Pharma marketers either use direct marketing or indirect marketing, so they have to choose suitable techniques and tactics to convince the prospect for purchasing their product. The budget expenditure for sales and marketing of pharma product is on rise due increase in competition, changes in regulations,and new startups offering similar products and services at very competitive price.
The consumers have developed understanding through digital platforms and are more aware and conscious than before. Sales representative of Pharma companies have be at pace with these changes to bring their product /service for being prescribed by physician or purchased by the end consumers. The Pharma marketing course will simplify these complexity and improve understanding about pharmaceutical practices. This course will help the sales representative/ entrepreneurs to compete and develop business through customer/ consumer acquisition and rentention.
Marketing teams across all the industries face similar set of challenges, like lead generation, Budgeting and approval for implementing marketing strategy / activities or convincing management on ROI from planned marketing activities.
Pharmaceutical marketers face more challenges than marketers of other industry. The set of market challenges is specific of Pharma industry and how pharma marketing professionals overcome these challenges is a matter of developing deep understanding about the challenges listed below.
1.Regulations & Policy reforms
3.Changing role of medical professional
4.Customers and consumer empowerment
5.Alternative information sources
6.Perception towards Pharma products
7.Duplicates or bio- similar
10. Medical Insurance Company interference.
Pharma market is quite twisted. The pharma product market is not only fragmented but buyer is also fragmented in the sense some the customer himself is consumer and customer is a the influencer for consumer, sometime the influencer role is taken overby patient relatives. The Pharma marketer has to uncover and understand the role thoroughly. The Pharma marketer has to dodge in between the doctor (customer/prescriber/influencer), patient ( consumer/ customer/ decision maker), Relative ( buyer/ influencer / decision maker).
Pharma marketers have to deal with multiple audiences, their behaviors, due to their overlapping roles like the
2.Patient ( consumer/ customer/ decision maker),
3.Relative ( buyer/ influencer / decision maker).
The Pharma marketer has to identify the target audience, know the difference between them, while formulating the marketing strategy. This is essential for meeting the business goals, if the behaviors of all the audiences is not understood well then, the strategy will lead to outcome far away from the planned results.
Pharma marketer has to ensure of right track while developing and launching marketing campaigns. Pharma marketers should posses essential knowledge & skills that is required while design campaigns. They should be in a position to use audience behaviors and choose appropriate channel to reach various audiences. Pharma marketer should use this tips and marketing channel, instruments so that, the product or services being marketed are taken up seriously by the right audience.
Wit usage multiple of digital platforms, consumer behaviors are rapidly changing. Consumer or the patient behaviors shows that more 70 % of the patients make use of digital platforms to learn and compare pharmaceutical product and service either before buying or consuming.
This change in behaviors of consumer makes it necessary for the pharma marketers to improve their digital presence through a well defined digital strategy. The behaviors of different audiences involved in pharma business demand for a separate digital strategy for Doctors, Patients, and Relatives, who use exhibit distinct difference in their online behaviors.
This situation make it necessary for the pharma marketer to understand all the nuances of digital marketing over and above the conventional marketing tactics and technique used in past to develop demand for their business.
Pharma marketing has been widely know for scientific selling of product and services recommended by doctors and health care professionals. Non digital marketing involve making use of the conventional marketing technique and tactics which are still effective in this digital world.
Non digital marketing strategy have to given equal weight age as digital strategy but, Pharma marketer in this case has to develop grip over the different marketing components like product, place, price and promotion. All these are the fundamental component of non digital marketing strategy components.
Pharmaceutical marketing course enables students
1.Hone marketing skills required in pharmaceutical business development
2..To know, comprehend, apply learn basic fundamentals of marketing, theories and functions of marketing.
3.To develop an understanding of Pharma business environment, business policies, ethical codes, macro factors and micro factors. among non-pharma background students
4.To develop understanding about concepts and enhance analytical abilities of Marketing practices.
5.To make student understand the difference between Pharma marketing and general marketing.
6.To help students learn about the distribution channels , design promotional strategies, to influence physician prescriptions.
4.Those wishing to improve their business
Trainers/Facilitator are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.
1.Our trainer are well qualified from reputed institutes
2.They have vast industrial experience & are masters in their fields
3.Trainers are friendly, cooperative and conduct sessions in simple language
4.Our facilitators train for basic level, Intermediate and advanced levels
5.Our facilitators are coach & mentors for our students
6.Our trainers use different techniques/methods for training.
7.Our facilitators are easily accessible
8.Our facilitators use different tools to measure learning outcome.
9.Our facilitators provide timely feedback to every candidate
They play key role in executing the program successfully and made it the Best Interview Preparation Training -Mock Interview workshop in Pune, Ahmednagar, Aurangabad, Nasik, Sholapur, Kolhapur and other cities of Maharashtra.
1.Learn from industry experts
2.Master the skill through practice at our center.
3.Well developed learning strategies.
4.Scientifically designed curriculum
5.Different teaching methodologies
6.Build knowledge and expertise with experiments and assessments
7.Connect with learners through discussion forums
8.Small batch size
10.Flexible Courses schedule
11.Separate batches for students, professionals & Home makers
Join our Online and Offline Problem Solving Skill Training Batches in Pune,Ahmednagar, Aurangabad, Nasik, Sholapur, Kolhapur and other cities of Maharashtra.
KNOW MORE ABOUT INTERVIEW FACTS
Every final year student is looking for placement in a reputed company with decent salary and perks. Which is a typical and fair expectation of any & every final year student. All the student look upon their college and popular placement cell for providing them with good job opportunities and general interview tips and train them on common interview questions which are asked frequently during any interview, But all the promises made at the time of admission by the admission cell were never delivered by the popular placement cell of college. Most of the students are rejected in campus interview just because their placement cell provides only typical training sessions to them, where even for most likely interview questions required to be answered for any job interview are not even covered by the placement training. CALL TO KNOW MORE ABOUT INTERVIEW SKILLS TRAINING PROGRAM.
The companies that visit campus have a generalized or set procedure for campus interviews, which requires good level of preparation but, most of the colleges fail to provide students with sufficient interview training for common interview questions to all the students. The students are not even made to practice for typical interview questions, which are asked frequently during different rounds of interview.ATTEND OUR INTERVIEW TRAINING BATCH
The interviewer has big challenge of interviewing large number of candidates and expects, the students to be well prepared with basic interview questions, but the college placement team even does not take enough effort to provide interview guidance for most likely interview questions or popular interview questions. Students are not even supported with mock interview sessions and the result is failure to clear the interview and lose a good job opportunity. JOIN THE NEXT INTERVIEW TRAINING BATCH.