HEALTHCARE SERVICES MARKETING
Healthcare Industry includes of sub groups like Hospitals,Medical equipments manufacturers, Medical Devices, Research Organization , Telemedicine, Outsourcing,Medical Tourisms. Healthcare organizations that operates in a particular sub group offer a variety of services to its customers and consumers. The services offered were never marketed by any of the organization as there was very little competition due a big gap in supply and demand of services. With the change in market conditions and intensified competition, All these organizations have started to give marketing a priority, These changes conditions have created a good opportunity for employments for marketing professionals in this sectors but due to unaviability of good courses/trainings, the business development team is still unaware of the marketing practices needed for branding and revenue generation.
As the healthcare business is service oriented, it largely depends upon the employees interaction with its consumers and customers, right from the marketing team which is involved convincing the customer till the service is completely consumed. The marketing team need to understand the business environment to customize its services to meet the needs of its target customers,overcome challenges, competition, The marketing team has to strike a balance between customer satisfaction/delightgenerate & revenue generation for its organization. This balance can be easily achieved by understanding of healthcare service marketing course, which will help the professionals to design and develop appropriate product/ services that meets the need of its customer and craft a suitable marketing strategy with limited resources.
1.Laboratory Testing and diagnostics services
6.Home medical care
10. Tele-medicine services
Every industry is unique and have certain fixed practices and set of challenges. Healthcare industry is no different as marketers face challenges, so do healthcare marketing professionals. But the challenges of healthcare marketers are bit complicated due to legal restrictions. Few of the challenges that healthcare marketing team has to has to overcome before it develops a successful marketing strategy are listed below.
1.Legal restriction on advertisements
3.Attitude towards healthcare
4.Ignorance towards health issue
5.Marketing budget restrictions.
7.Low medical insurance cover
Today’s healthcare marketing practices makes a combined use of conventional marketing practices along with internet marketing to meet the new consumer over online platforms. Healthcare marketers who are well verse with traditional and digital marketing are the one who can formulate a marketing strategy that meet the requirements of market conditions.
Healthcare service consumers are difficult to convince as the service directly affects their well being. The communication to developed in healthcare marketing strategy should very appealing the consumers. The strategy has to be balanced with right combination of conventional and modern methods
Healthcare marketing involves identifying the right, reaching the right customer through right channel and communicating a an appealing message, which will entice the customer to avail service when in need. Healthcare marketing makes use of interdisciplinary practices to formulate customer-oriented strategies. The healthcare marketer need to be well verse with various factors that affect the business and fine tune with them to implement the business strategy for achieving business goals
The healthcare / hospital marketing course is based on the principles of marketing that acts as framework. The marketing program combines the conventional marketing techniques with the new internet marketing platform and meet the business goals. The outline of program provides a glimpse of what the students will learn and apply back to their projects and work assignments.
3. STP Basics
4.Introduction to Product Management:
5.New Product Development
9.Digital Marketing basics
10.Defining Competitive Set & Category Attractiveness Analysis
11.Sales Analysis, Profitability Analysis, Marketing Metrics
The Healthcare marketing course has been designed such that the learner will be easily able to achieve following objectives.
1.Know and understand contribution of marketing to the healthcare business
2.Develop understanding of different components of marketing mix.
3.Understand and apply the Segmentation, Targeting and Positioning concepts
4.Know how to use consumer behavior for marketing healthcare services.
5.Use Promotion mix suitable to the situation
6.Develop a good Public Relation through marketing campaigns
2. Hospital Employees
3.People joining healthcare sector
4.Medical professional wanting brand themselves and improve their business.
5. Medical laboratory technicians,
6. Physiotherapist want to market their services
Trainers/Facilitator are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.
1.Our trainer are well qualified from reputed institutes
2.They have vast industrial experience & are masters in their fields
3.Trainers are friendly, cooperative and conduct sessions in simple language
4.Our facilitators train for basic level, Intermediate and advanced levels
5.Our facilitators are coach & mentors for our students
6.Our trainers use different techniques/methods for training.
7.Our facilitators are easily accessible
8.Our facilitators use different tools to measure learning outcome.
9.Our facilitators provide timely feedback to every candidate
They play key role in executing the program successfully and made it the Best Interview Preparation Training -Mock Interview workshop in Pune, Ahmednagar, Aurangabad, Nasik, Sholapur, Kolhapur and other cities of Maharashtra.
1.Learn from industry experts
2.Master the skill through practice at our center.
3.Well developed learning strategies.
4.Scientifically designed curriculum
5.Different teaching methodologies
6.Build knowledge and expertise with experiments and assessments
7.Connect with learners through discussion forums
8.Small batch size
10.Flexible Courses schedule
11.Separate batches for students, professionals & Home makers
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