HEALTHCARE SERVICES MARKETING

Healthcare Industry includes of sub groups like Hospitals,Medical equipments manufacturers, Medical  Devices, Research  Organization , Telemedicine, Outsourcing,Medical Tourisms. Healthcare organizations that operates in a particular sub group  offer a variety of services to its customers and consumers. The  services offered were never marketed by any of the organization as there was very little competition due a big gap in supply and demand of services. With the change in market conditions and intensified competition, All these organizations have started to give marketing a priority, These changes conditions have created a good opportunity for employments for marketing professionals in this sectors but due to unaviability of good courses/trainings, the  business development  team is still unaware of the marketing practices needed for branding and revenue generation.

 As the healthcare business is service oriented, it largely depends upon the employees interaction with its consumers and customers, right from the marketing team which is involved convincing the customer till the service is completely consumed. The marketing team need to understand the business environment to customize its services to meet the needs of its target customers,overcome challenges, competition, The marketing team has to strike a balance between customer satisfaction/delightgenerate  & revenue generation  for its organization. This balance can be easily achieved by understanding of healthcare service marketing course, which will help the professionals to design and develop appropriate product/ services that  meets the  need of its customer and craft a suitable marketing strategy with limited resources.

1.Laboratory Testing and diagnostics services

2.Psychological Counseling

3.Mental Healthcare

4.Physiotherapy

5.Nutrition services

6.Home medical care

7.Nursing service

8.Ambulatory services

9.Wellness treatments

10. Tele-medicine services

Every industry is unique and have certain fixed practices and set of challenges. Healthcare industry is no different as marketers face challenges, so do healthcare marketing professionals. But the challenges of healthcare marketers are bit complicated due to legal restrictions. Few of the challenges that healthcare marketing team has to has to overcome before it  develops a successful marketing strategy are listed below.

1.Legal restriction on  advertisements

2.Regulatory Compliance

3.Attitude towards healthcare

4.Ignorance towards health issue

5.Marketing budget restrictions.

6.Fragment market

7.Low medical insurance cover

Today’s healthcare marketing practices  makes a combined use of  conventional  marketing practices along with internet  marketing to meet the new consumer over online platforms. Healthcare marketers who are well verse with traditional and digital marketing are the one who can formulate a marketing strategy that meet the requirements of  market conditions.

Healthcare service consumers are difficult to convince as the service directly affects their well being. The communication to developed in healthcare marketing strategy should very appealing the consumers. The strategy has to be balanced with right combination of  conventional and modern methods   

Healthcare marketing involves identifying the right, reaching the right customer through right channel and communicating a an appealing message, which will entice the customer to avail service when in need. Healthcare marketing makes use of interdisciplinary practices to formulate customer-oriented strategies. The healthcare marketer need to be well verse with various factors that affect the business and fine tune with them to implement the business strategy for achieving business goals

The healthcare / hospital marketing course is based on the principles of marketing that acts as framework. The marketing program combines the conventional marketing techniques with the new internet marketing platform and meet the business goals. The outline of program  provides a glimpse of what the students will learn and apply back to their projects and work assignments.

1.Marketing Mix

2.Product Basics 

3. STP Basics 

4.Introduction to Product Management:

5.New Product Development 

6.Pricing

7.Place

8.Promotion

9.Digital Marketing basics

10.Defining Competitive Set & Category Attractiveness Analysis

11.Sales Analysis, Profitability Analysis, Marketing Metrics

The Healthcare marketing course has been designed such that the learner will be easily able to achieve following objectives.

1.Know and understand contribution of marketing to the healthcare business

2.Develop understanding of different components of marketing mix.

3.Understand and apply the Segmentation, Targeting and Positioning concepts

4.Know how to use consumer behavior for marketing healthcare services.

5.Use Promotion mix suitable to the situation

6.Develop a good Public Relation through marketing campaigns

1.Pharmacy,,Graduation, Students

2. Hospital Employees 

3.People joining healthcare sector

4.Medical professional wanting brand themselves and improve their business.

5. Medical laboratory technicians,

6. Physiotherapist want to market their services

7. Dietitians

Trainers/Facilitator are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.  

1.Our trainer are well qualified from reputed institutes

2.They have vast industrial experience & are masters in their fields

3.Trainers are friendly, cooperative and conduct sessions in simple language

4.Our facilitators train for basic level, Intermediate and advanced levels

5.Our facilitators are coach & mentors for our students

6.Our trainers use different techniques/methods for training.

7.Our facilitators are easily accessible

8.Our facilitators use different tools to measure learning outcome.

9.Our facilitators provide timely feedback to every candidate

They play key role in executing the program successfully and made it the Best  Interview Preparation Training -Mock Interview workshop in Pune, Ahmednagar, Aurangabad, Nasik, Sholapur, Kolhapur and other cities of Maharashtra. 

1.Learn from industry experts

2.Master the skill through practice at our center.

3.Well developed learning strategies.

4.Scientifically designed curriculum

5.Different teaching methodologies

6.Build knowledge and expertise with experiments and assessments

7.Connect with learners through discussion forums

8.Small batch size

9.Personalized attention

10.Flexible Courses schedule

11.Separate batches for students, professionals & Home makers

Join our Online and Offline Problem Solving Skill Training Batches in Pune,Ahmednagar, Aurangabad, Nasik, Sholapur, Kolhapur and other cities of Maharashtra. 

KNOW MORE ABOUT INTERVIEW FACTS

Every final year student is looking for placement in a reputed company with decent salary and perks. Which is a typical and fair expectation of any & every final year student. All the student look upon their college and popular placement cell for providing them with good job opportunities and general interview tips and  train them on common interview questions which are asked frequently during any interview, But all the promises made at the time of admission by the admission cell were never delivered by the popular placement cell of college. Most of the students are rejected in campus interview just because their placement cell provides only typical training sessions to them, where even for most likely interview questions  required to be answered for any job interview are not even covered by the placement training. CALL TO KNOW MORE ABOUT INTERVIEW SKILLS TRAINING PROGRAM.

The companies that visit campus have a generalized or set procedure for campus interviews, which requires good level of preparation but, most of the colleges fail to provide students with sufficient interview training for common interview questions to all the students. The students are not even made to practice for typical interview questions, which are  asked frequently  during different rounds of interview.ATTEND OUR INTERVIEW TRAINING BATCH

The interviewer has big challenge of interviewing large number of candidates and expects, the students to be well prepared with basic interview questions, but the college placement team even does not take enough effort to provide interview guidance for most likely interview questions or popular interview questions. Students are not even supported with mock interview sessions and the result is failure to clear the interview and lose a good job opportunity. JOIN THE NEXT INTERVIEW TRAINING BATCH.