FINANCIAL PRODUCT MARKETING

The Indian financial market is growing by leaps and bound, the trends are changing at pace never seen before, The consumer have high disposable income and financial sector offer variety of investment instruments right from insurance to commodity markets. But the takers of these instrument are few as the consumer does not have complete understanding of these products, which is further complicated by the agents and distributors appointed by the such companies. These companies are in need of professionals who have a good understanding of these financial instruments and are in high demand. There are various other financial service which are ignored but have huge potential, Financial  services marketing course can help all the aspirants planning to enter financial sector and help grow in their organization or develop their own business. 

Financial Service Marketing course will help over come the difficulty in developing their business, by understanding the market, customers, consumers, its competition and regulators. The course will simplify and improve the ability of these individuals to win trust of customers and consumer by eliminating overselling and misleading them into wrong investments.

1.Taxation & Audit consultation

2.Banking Service

3.Professional Advisory

4.Wealth Management Services

5.Financial Goods ( Mutual Funds, Insurance)

6.Shares & Stock Trading

7.Debt Instruments / Treasury

8.Capital Restructuring

9.Portfolio Management

Acquiring and retaining  customer is a  big challenge in financial services marketing. A business will lose customer the moment, he experiences poor service. A financial marketer should consider various challenges while formulation a marketing plan. Few of these challenges are listed below.  

1.Winning Customer Trust

2.Intangibility feature of services

3.Building Relationship

4.Creating Value

5.Multiple products and competition

7.Quality Comparison

8.Return on Investment issues.

The list of financial services or products is long enough. The variability in financial product /service  make it difficulty for the financial marketer to create a uniform strategy to market all its financial services. It is essential for the financial marketer to develop specific strategy for every financial service to be marketed successfully.

The financial marketer has to develop better understanding for the con  marketing mix concepts, to develop an effective strategy that meets its business goals. The financial marketer has to consider various factors while formulating a strategy , few are mentioned below. 

1.Changes in Regulatory framework

2. Financial Product /Service

3. Channels to reach the customer

4. Pricing the product.

5. Promoting the product or service. 

Financial marketing course is built on the established framework of  marketing management. The course  explores and develops understanding about financial  services sector practices.  The financial sector has shortage of  good marketing professionals. and these financial marketing person  need to understand the sector  strategic and  tactical perspectives. With Financial  marketing course, learner will get an overview of the marketing landscape of  financial products and services.

Financial marketer will get develop understanding of the local and global financial markets, which will broaden perspectives and be able to think critically, which is required for strategy formulation. The broad outline of the financial course includes of

1.Marketing Mix

2.Product Basics : –

3.STP Basics :-

4.Introduction to Product Management:

5.New Product Development & Product Life Cycle:

6.Price

7.Place

8.Promotion

9.Product Level Planning:

10.Defining Competitive Set & Category Attractiveness Analysis

11.Sales Analysis, Profitability Analysis, Marketing Metrics

Financial  technology has completely transformed the playing field and changed the competition. The technology has made customer more powerful than  before and has become very demanding. Financial services marketing is highly impacted by this disruptive technology. The consumer has adopted digital and social media channels, which has changed the consumer behavior completely. The time spent on all these channel is rising very fast.

Financial marketer need to equip himself with digital platforms, has to make use of social media for promoting its financial products & services to consumers. Effective use of digital platform is only possible when financial marketer not only knows but masters the digital platforms      

1.Know, understand and analyze Financial Business Environment

2.Know, understand and use the marketing concepts for market development

3.Identify factors affecting financial products / services marketing

4.Develop understanding about Indian Financial Markets

5.Develop required marketing plan for business development.

1.Graduate non Graduate Students entering financial market

2.Employees working in Financial sectors

3.Small financial firm operators

4.Those wishing to improve their business

faculty are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.  

1.Faculties are well qualified from reputed institutes

2.Faculties good industrial experience 

3. Friendly and cooperative

4. Use understandable language

5.Our facilitators train for basic level.

6.Faculty become coach & mentors for students

7. Different techniques / methods for instruction.

8.Faculties are easily accessible

9. Provide timely feedback to  candidates

 

1.Learn from industry experts

2.Master the skill through practice at our center.

3.Well developed learning strategies.

4.Scientifically designed curriculum

5.Different teaching methodologies

6.Build knowledge and expertise with experiments and assessments

7.Connect with learners through discussion forums

8.Small batch size

9.Personalized attention

10.Flexible Courses schedule

11.Separate batches for students, professionals & Home makers

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KNOW MORE ABOUT INTERVIEW FACTS

Every final year student is looking for placement in a reputed company with decent salary and perks. Which is a typical and fair expectation of any & every final year student. All the student look upon their college and popular placement cell for providing them with good job opportunities and general interview tips and  train them on common interview questions which are asked frequently during any interview, But all the promises made at the time of admission by the admission cell were never delivered by the popular placement cell of college. Most of the students are rejected in campus interview just because their placement cell provides only typical training sessions to them, where even for most likely interview questions  required to be answered for any job interview are not even covered by the placement training. CALL TO KNOW MORE ABOUT INTERVIEW SKILLS TRAINING PROGRAM.

The companies that visit campus have a generalized or set procedure for campus interviews, which requires good level of preparation but, most of the colleges fail to provide students with sufficient interview training for common interview questions to all the students. The students are not even made to practice for typical interview questions, which are  asked frequently  during different rounds of interview.ATTEND OUR INTERVIEW TRAINING BATCH

The interviewer has big challenge of interviewing large number of candidates and expects, the students to be well prepared with basic interview questions, but the college placement team even does not take enough effort to provide interview guidance for most likely interview questions or popular interview questions. Students are not even supported with mock interview sessions and the result is failure to clear the interview and lose a good job opportunity. JOIN THE NEXT INTERVIEW TRAINING BATCH.