AGRICULTURE PRODUT MARKETING
Agriculture Industry mainly constitutes for cultivation of plants and live stocks, which serves as raw material for many industries but primarily fruit processing industry. Agriculture industry is mother of industries, Agriculture sector is a heavy consumer of many products and services. Many of these companies have to market their product to this giant industry and require good sales people for marketing & selling their products. Due to shortage of qualified, educated and skilled personnel, Agriculture oriented companies have to meet their work objectives with under or unqualified Agriculture marketing professionals.
Agriculture marketing is essential for better understanding of different markets, competitions, consumers and many other factors that affect the profitability of company. The study of agricultural marketing includes all independent and interrelated operations, the intermediate agencies , involved in the movement of raw materials ,farm processed goods, and their derivative,s from the farms to the end consumers, and the effects these operations on company profitability, and other stakeholder like farmers, intermediaries and final the society that is the “consumers”. Agriculture marketing will improve the understanding about how these products are marketed and how to develop sound strategy for marketing and selling products
Marketing of Agriculture Product is a challenge by itself, as the market is very fragments and complicated. The agriculture product marketer must be well verse with different challenge that one would come across before the product reaches its end customer. Few of the challenges are listed but does not include all of them.
1.Local markets are unregulated
2.Unavailability of market information
3.Lack of marketing knowledge
4.Poor understanding of grading and standardization
5.Lack of Finance from Institutions
7.Lack of storage facilities in markets
8.High Interference of Middlemen
9.Adulteration and Many More
Agriculture product marketing strategy involves the over all plan to reach the prospective consumers & convert him into a paying customers for products or services being sold.. Agriculture product marketing strategy contains formulation of value proposition, brand message, converting data on target customer demographics into information and use it for improving business.
Agriculture Marketing Strategy involve using the seven basic elements of marketing mix in combination that will let the Agriculture Product Marketer achieve its objectives with minimum resources,
Agriculture marketing plan includes of marketing strategies & is the framework of all the marketing strategies that are created (based). Agriculture marketing plan helps to connect each strategy to the larger marketing process and ultimately business goal.
2.Key Performance Indices .
4.Content initiatives and strategies.
5.Define plan’s omissions.
6.Define marketing budget.
8.Identify the roles and responsibilities.
The Agriculture Marketing Course teaches the practical & essentials of product marketing with respect to agriculture sectors. The learner will be enriched with knowledge about.
1.Market Structure and user research
2.Through Competitive analysis
3.Developing Marketing strategy
4.Correct Positioning of the product
5.Designing Product Specific Marketing plans
6.Engaging and result oriented marketing strategies
7.Consumer Behavioral analysis, feedback,
8.Various Metrics for performance tracking
Agriculture Marketing course will enable the student to understand the role of marketing in business and fundamentals of marketing concept. Agriculture marketing course helps the student to understand the elements, strategies and principles of modern marketing practices & apply the learning in their business projects, practices presentations and discussions. The Agriculture marketing course objective is that the learner must
1.Know, understand and apply the concepts of agriculture marketing
2.Know and understand the agriculture marketing process for variety of products and services
3.Know understand and use different methods for making marketing decision
4.Know and thoroughly understand the agriculture marketing environment
1.Non- Agriculture Graduates Students
2.Employees / Managers of agriculture companies
3. Family Agriculture Business
4.Want to enter in new markets.
5. Launch New Agriculture Product in market.
Faculty are the one,who understand the participant well,they match the frequency & deliver the content in a simple & lucid manner.
1.Our teachers are well qualified from reputed institutes
2.Have vast industrial experience & are masters in their fields
3.Faculty are friendly, cooperative and conduct sessions in simple language
4.Explains from basic level, Intermediate and advanced levels
5.Our facilitators are coach & mentors for our students
6.Use different techniques/methods for training.
7. Easily accessible
8.Use different tools to measure learning outcome.
9.Provide timely feedback to every candidate
1.Learn from industry experts
2.Master the skill through practice at our center.
3.Well developed learning strategies.
4.Scientifically designed curriculum
5.Different teaching methodologies
6.Build knowledge and expertise with experiments and assessments
7.Connect with learners through discussion forums
8.Small batch size
10.Flexible Courses schedule
11.Separate batches for students, professionals & Home makers